A Story without Metaphors is a Hard Pill to Swallow!

So, you come across a blog post on the internet and no matter how hard you try, you are unable to relate to the story.

Every word you read makes you more disconnected to the writer’s idea and you end up leaving the page.

This happens when a writer is only trying to sell their idea without engaging the reader.

The solution, you ask? One word – Metaphors. Continue reading “A Story without Metaphors is a Hard Pill to Swallow!”

Fun, Frolic, and Festivity: Our Day at Turtle Beach

It all began when we saw a notice on the Logicose Portal. It was a survey asking us to choose a place to visit for the bi-annual event. As a newer member of the Logicose team, I thought this was unusually cool. An outdoor event, two times a year, was more than anyone could hope for. The excitement was palpable. On the day before the event, everywhere I went, I overheard people making plans for the much-awaited trip to the beach. Continue reading “Fun, Frolic, and Festivity: Our Day at Turtle Beach”

Logicose Sponsors Poetry Slam Karachi Episode II

On March 25, 2016, the second episode of Poetry Slam Karachi was held. The event was organized at DotZero by Nida Saif and her team.

For a literature fanatic like me, the word ‘poetry’ was enough to cause excitement. But, I was even more pleased to find out that Logicose was sponsoring the event! I signed up to participate in the event as soon as I could. Continue reading “Logicose Sponsors Poetry Slam Karachi Episode II”

March 23rd – The Day The Dream Was Shared

Today is a day that is, for many, even more significant than the 14th of August. We made Pakistan a reality on Independence Day, but it was on the 23rd of March that our revolutionary leaders shared the dream with us – and a new era was ushered.

As we spend the day enjoying the parades and witnessing the acts of patriotism on display, let us not forget what the dream was. Continue reading “March 23rd – The Day The Dream Was Shared”

Online Copywriting: The Less Conventional Path to a Promising Future

If you were born in the 80s, or even the 90s, there is a high chance your parents wanted you to become either a doctor or an engineer. For those born a little later, it was either a Chartered Accountant or an MBA. Now, whether you have fulfilled those wishes or not, you know that the lucrative landscape that masked your parents’ foresight back then has changed drastically over the years. Continue reading “Online Copywriting: The Less Conventional Path to a Promising Future”

Achieve Your Next Career Goal in Just Two Steps

Think about the future of your career.

How does it feel?

Are you positive and hopeful about your career prospects?

Do you know where you want to be in the next six months, year, or two years?

Will you be able to reach those goals? Or are you experiencing a dearth of opportunities because you don’t know how to consistently grow and improve? Continue reading “Achieve Your Next Career Goal in Just Two Steps”